1. Privacy Policy 
Last Updated: 9 December 2025
The Modern Family Guide (“we”, “us”, “our”) is a brand operated by Magnetic London Creative Services Ltd, a company registered in England & Wales (Company No. 7508375), with its registered office at:
37 Cremer Street, London, UK, E2 8HD
We are the Data Controller for all personal data collected through themodernfamilyguide.com.
If you have any questions about this Policy or your data, contact us at:
📧 hello@magnetic-london.co.uk
 
1. What Personal Data We Collect
We may collect and process the following information:
a) Information you provide voluntarily

• Name and surname

• Email address

• Billing address

• Payment information (processed securely by Wix Payments / Apple Pay / Google Pay — we do not see or store card details)

• Optional newsletter subscription preferences

b) Information collected automatically

• IP address

• Browser type and device information

• Pages visited and time spent on the site

• Behavioural and marketing analytics

Collected via cookies, Google Analytics, and Meta Pixel.
 
2. How We Use Your Personal Data
We use your data for:
To process purchases

• Delivering digital downloads

• Sending download links (valid for 30 days)

• Providing customer support

Legal basis: Contract
To send marketing emails (only if you opt in)

• Updates, offers, and new product announcements

Legal basis: Consent
To improve and secure our website

• Analytics

• Fraud prevention

• Performance optimisation

Legal basis: Legitimate Interest
 
3. Children’s Privacy
We do not knowingly collect personal data from individuals under 16.
If we discover data associated with someone under 16, we will delete it.
Parents or guardians may contact us at hello@magnetic-london.co.uk to request removal.
 
4. Sharing Your Data
We only share your data with trusted service providers essential to our operations:
Service Providers (Data Processors)

• Wix (website hosting & platform)

• Wix Payments / Apple Pay / Google Pay (payment processing)

• Google Analytics (usage analytics)

• Meta Pixel (advertising and remarketing analytics)

• Email distribution tools (if newsletters are activated)

Each provider complies with UK GDPR and uses secure environments.
 
5. International Data Transfers
Wix and other processors may store data on servers outside the UK (e.g., EU, US, Israel).
 
6. How Long We Keep Your Data

• Customer purchase data: 6 years (legal obligation for UK tax records)

• Marketing email list data: until you unsubscribe

• Analytics data: typically 26–38 months (depending on provider defaults)

 
7. Your Rights Under UK GDPR
You have the right to:

• Access your data

• Correct inaccuracies

• Request deletion

• Restrict processing

• Withdraw marketing consent

• Request data portability

• Lodge a complaint with the ICO (ico.org.uk)

Contact: hello@magnetic-london.co.uk
 
8. Security
We use SSL encryption, secure servers, and industry-standard security protocols.
However, no system is 100% secure; users transmit data at their own risk.
 
9. Policy Updates
We may update this policy occasionally.
Changes will be posted on this page.